Clear Channel Communications, Inc.

Objective:

Assist with the launch of newly flipped 97.3 FM Radio Now brand by creating a buzz among the new format’s target market of women 25-54. Use an eye-catching display area and fun but useful give-away items to keep the brand in view. 97.3 Radio Now, presenting a progressive top 40 mix and a bold new style, recently replaced the tired format of “The Brew.” With artists like Lady Gaga, Beyonce, Daughtry, Rhianna and Black Eyed Peas and a full slate of top-notch DJs, Radio Now has hit the airwaves with upward momentum.

Outcome:

The Clear Channel and Sky High Marketing creative teams collaborated to put together a mix of effective items sporting the dynamic Radio Now logo including: recycled Frisbees, lip balm, tote bags, water bottles sunscreen and the popular “screen clean” microfiber adhesive pad which keeps person electronics make-up free. A custom tent display with sail banners, backdrop, and table cover completed the package.

Check out the sound of Generation Now on 97.3 FM Radio Now. Let Sky High Marketing get your brand ready for an outstanding launch.